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Logo knowledge

We went to the library today, and I wanted to walk through the science fiction section on the way out, just to see what was there. As I was looking at the shelves, I heard Luke say, "That's my book!" He sounded happy, but I was distracted, so I didn't look to see what he had until we were almost to the door. He was happily hugging a 600 page book to his chest, one which we hadn't checked out.

"Luke, you have to leave that at the library." "No! It's my book." "Luke, please put that down so we can leave." "But it's my Star Wars book! It's my book!" (You will not be surprised to hear that he dissolved into tears at this point. I took the book from him, and looked at it. Sure enough, it was a Star Wars novel...

We really don't watch Star Wars. However, Luke has seen a Star Wars movie exactly once, and we talk about Luke Skywalker, and he also has friends at school who like star wars. One characteristic of a good logo is whether or not a pre-reader can recognize it. I guess Star Wars passes.

(The Gap also passes---Eleanor recognized it as soon as she could talk...)
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